If you're a small business and you want to boost your rankings in Google, this article is for you.
Every day, people search to find things nearby. According to Google, roughly four out of five consumers use search engines to conduct local searches.
And when customers search for local products and services what's usually the first result to show up? Local directories. ⬇️⬇️
See Yellowpages and Oneflare there? Bingo.
Getting listed in top local directories is a vital factor in local SEO for multiple reasons:
1. These directories often rank highly for your keywords - yas!
2. You'll also get a name, address and phone citation which will help with maps ranking.
3. You'll also get relevant links to your site which builds your website's authority.
Believe us when we say, local directories are one of the best lead generation tools available to tradies and service-based businesses.
Yet most small businesses have not claimed a single local business listing online, which is a massive missed opportunity to grow their business.
We shudder to think how many small businesses are leaving money on the table because they are not taking full advantage of the power of directories. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.
In most cases, these listings are free! So all it takes is a bit of elbow grease to make sure you add your business to as many directories as possible.
Not only are they free, being listed can really help elevate your online profile as a reputable business of choice locally. Not to mention, claiming listings gives you the chance to read and respond to questions, comments, and reviews, opening lines of communication with customers and gaining the ability to turn negative impressions into positive ones.
A word of warning: When adding listings, always make sure that your businesses name, address and phone number are consistent on as many of these directories and citation sites as possible.
Because discrepancies like misspellings, abbreviations, lack of office number and wrong phone number can cause havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.
Google My Business is considered a directory that ought to be taken very seriously. It’s free and can get you incredible exposure if you’re optimised enough to show up in Google’s top results.
To claim your Google My Business page, simply visit google.com/business.
There’s a verification process you’ll need to go through where Google will send a postcard with a PIN to your business’s physical location. (Ps. No P.O. boxes allowed.) Then you’ll simply log in and enter the PIN to verify your business. The process takes a while but it's worth it.
This verification process is necessary because Google wants to confirm that your business is legit and that you are actually the business owner.
The next step is to optimise your listing with a solid description, categories, business hours, types of payments accepted and so on. You also want to make sure to upload your logo and photos of your business, products or services. We always recommend that you upload at least three photos.
Get serious and make sure you fully populate each and every relevant section so that your listing is complete. If you’re a service business and don’t have a location customers or clients can visit, don’t worry; you can choose to hide your physical address as you’re setting up your Google My Business listing.
The next step is to cast your net a little wider and claim your listings on other directories.
The thing is: not every directory website may be right for you. So, how do you find the directories that are going to get you the best results?
Finding the right directories for your business is easy. Simply search for keywords like “[your city] directory” to find local community websites or directories.
If you're an tradie, make sure you search Google for other trades and see what directories come up.
So search "[your city] plumberORbuilderORelectricianORlandscaping directory" and see what results come up. Then add your business to all of those directories.
If you want to get serious about this and bring in mega leads for your business, you need to add your business to multiple directories - aim for at least 30 directories and watch your organic traffic from Google soar.
If you don't have the time, we can help! We created our Local SEO and Directory Listing service especially for small businesses.
With our local listing service, we manually place you in the top directories for your niche and area. This helps get more traffic to your website, business, and helps increase your rankings organically and on Google maps!
Before we start building any local listings, we do a full audit to see where you are currently listed. This helps us ensure we're not duplicating any listings, and also let's us know if there are any incorrect or inconsistent listings online that could hurt your ability to rank.
Importantly, with our careful, manual submissions, we make sure you are in the BEST directories for your niche and market.
This is no standard list of directories. We target the directories with the most authority in Google’s eyes.
We also take your specific keywords and find out what directories are important for your industry.
Want to take the stress out of adding your business to local directories? Order our local directory service here.
If you're not sure where to start, book a FREE strategy call with one of our digital bartenders here and we'll help you out.
Comments will be approved before showing up.
If you find yourself wishing you had a few more hours in the day to get things done or are spending way too much time working 'in' your business and not enough time working 'on' your business, marketing automation could be the answer. Microbusiness owners like us spend hours every day completing administrative tasks - responding to emails, writing social posts, updating stock lists... you name it, we do it!
What if we told you there was a better way?!?
Simply - the goal of search engine optimisation (SEO) is to get to the first page of Google.
Because your customers are more likely to click on the results shown on the first page of Google an incredible 70% of the time according to the latest stats from Advanced Web Ranking, that means you need to rank higher than your competitors or your customers won't be able to find you.