Ok, take a breath and spend a moment thinking about your most important digital media asset. No, it's not email marketing, social media, content marketing or for that matter any other online marketing tool you might use. It's your website.
Now ask yourself when was the last time you really thought about your website? Updated the content? Reviewed the images? Made sure it looks great on mobile and desktop? Have you considered your customers' experience?
It may come as a shock but having an up-to-date online presence is essential for every small business: think of it as your digital storefront & customer service rep all rolled up into one.
In 2019, a website is not just a nice to have - on a basic level it shares important information your customers need and enables online sales 24x7. Who wouldn't want that?
But there is another bigger reason that you should have a relevant, up-to-date website and that's FREE advertising. Your website is without a doubt your biggest marketing asset - it represents your brand, communicates who you are and most importantly tells customers WHY you do what you do.
The sad part is that we see so many small businesses not taking advantage of this FREE sales channel and the number one reason we are told is "But I don't know where to start."
Great news! The days of web design and development taking months and costing 1000's are long gone, our website packs start at only $499 and include everything you need to get up and running in 2 weeks or less. If you are ready to go, jump online and place an order from The Bar - we are serving 24x7. Or if you would like to chat first, book in for a FREE marketing strategy call. Calls are perfect if you want to discuss your website design needs or if have been bombarded with ads for cheap website builds but aren't sure where to start.
"Yeah OK but I already have a website and it's fine"
We hear this a lot. Why should you bother giving your website some love and attention when it's fine as it is? What's that song? From little things, big things grow... What if we told you the difference between OK sales and really crushing it may be as simple as a refreshed website? What if you could order service as easily as you would order a drink from the local pub?
That's why we started Australia's first digital marketing bar. To help small businesses who don't have the time or $ to waste. Our Website Health Check package is only $299. One of our marketing professionals will perform a complete audit of your current website. You will receive a full report, think of it as a mini digital marketing strategy covering everything from your organic traffic, search engine optimization (SEO) scores, mobile responsiveness, and most importantly brand fit.
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If you find yourself wishing you had a few more hours in the day to get things done or are spending way too much time working 'in' your business and not enough time working 'on' your business, marketing automation could be the answer. Microbusiness owners like us spend hours every day completing administrative tasks - responding to emails, writing social posts, updating stock lists... you name it, we do it!
What if we told you there was a better way?!?
Simply - the goal of search engine optimisation (SEO) is to get to the first page of Google.
Because your customers are more likely to click on the results shown on the first page of Google an incredible 70% of the time according to the latest stats from Advanced Web Ranking, that means you need to rank higher than your competitors or your customers won't be able to find you.